// INSIGHTS & IDEAS

Notes from the workshop.

Practical thinking on web performance, WordPress, design, and growth - straight from the team that builds it.

Sep 10, 2026 · 6 min read

Core Web Vitals that actually move rankings

LCP, INP, and CLS are not just Lighthouse numbers - they are the difference between a site that ranks and one that stalls. Here is what we optimise first.

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Web Development

Aug 28, 2026 · 7 min read

Headless WordPress: when it is worth it (and when it is not)

Headless is powerful but it is not free. Here is the honest trade-off framework we use to decide whether decoupling WordPress pays off for a client.

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UI/UX

Aug 14, 2026 · 5 min read

Design systems that convert, not just look good

A beautiful site that does not convert is a liability. We build design systems around the decisions a visitor actually makes.

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E-commerce

Jul 30, 2026 · 8 min read

Building a WooCommerce store that survives a flash sale

Traffic spikes break stores. Here is the caching, queueing, and checkout architecture we use so a sale never means a crash.

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